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C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. A. brand extension. E) A small business must focus on building more than two strong brands based on a number of associations. Every service probably has a tangible component. c. People-based offering Select one: [Brand name] serves [target audience] who [specific need or want]. Implied Frodo was using the ___________ approach to making his service seem 'real'? C) believability A) points-of-conflict B. A business's branding is more important than you might think. It is a good brand name because it is simple and easy to pronounce. Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? D) point-of-weakness A) announcing category benefits Stay Safe. D) competitive points-of-parity; peculiar points-of-parity D) believability B. quality of many private label products has improved. a. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. d. Association a. C) announcing category benefits They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. C) desirability When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. A. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? e. Private-label brand, middleman brand. A) services b. E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? d. All of these statements are true. It should be meaningful, different, and salient. Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. A)The person behind the business is never as important as the product or service. This value can be expressed in terms of? d. Brand awareness a. B) sensuality A. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? B) narrative branding b. Wrapper Nickname Select one: In what way is the brand's category membership being conveyed? In order for the brand to be successful, the promise must be _____________? Deposited amounts are later converted to Cruise Revenue as voyages are completed. D) image differentiation A) announcing category benefits b. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. Select one: E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. Changed as circumstances change. Select one: d. Intangibility Which of the following statements about branding is true? False. True b. Select one: D) rational advantage A. flanker brand. An expressed warranty means that? The following statements about private labels are true, except: e. Changed as circumstances change. All of these conditions are favorable for a retailer to launch a store brand. Which of the following is NOT correct regarding brand awareness? d. Equipment-based offering. Before you can measure the quality of a service, you need to understand? Which one of the following statements about retailers and retailing activities is true? Which of the following is the company using to convey its membership in the retail segment? Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. c. Patent. c. Consumers are unwilling to pay premium prices for similar products. D. Packaging can be an important part of a brand's identity. Select one: Substitution (statement 2 into statement 3) or transitive property 5. E) TQM. The brand . b. This is an example of defending the __________ of the brand? A brand can be described as a promise to the customer. In which of the following examples is a company communicating category membership using a product descriptor? social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. Rsum. She chose the supplier that advertised the lowest price. Excessive branding. Sorted by: 2. c. A warranty For tax purposes, assume that the computer has a useful life of five years. a. a. b. Pacinian corpuscles c. What he or she is expected to do in order to create the service. D) Competitor analysis B) relying on the product descriptor B. Select one: D) Achieving brand familiarity is easy. Variability (Inconsistency) A) service differentiation By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. a. Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. Share. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. D) points-of-difference Often, this self-analysis is the hardest part. The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. Select one: C) insensitivity Brands no longer control the ways in which customers connect to them b. The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. A) to point out competitors' points-of-difference A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. a. E) cast. ) A) innovativeness E) brand vision, A brand mantra should be ________. If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. Rsums can be used for a variety of reasons, but . D) employee Select one: e. Increased value of a company's common stock. Which of the following statements about branding is TRUE A Customers are willing. There was soft, relaxing music playing in the background. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. c. Good dominated offering e. Licensing, Raul purchased a microwave oven. b. Comparatives D) mystery e. Service encounter, Hermione was the office manager for a small business in the city. D) Points-of-presence E) They leverage the values of the brand to take the brand into new markets/sectors. Homework Help. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? a. Diffusion e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? Packaging is not used to gain a competitive advantage. A global brand alters the product or service formulation for each country. Select all that apply. Describe a data-gathering process that produces observational data. d. Excessive branding. Brand Loyalty D) deliverability C. Startups usually start with an established brand. All marketing strategy is built on STPsegmentation, targeting, and ________. C) service differentiation A) Category points-of-difference b. Credence qualities Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. B) pitch Which of the following statements about advertising campaigns is true? Social media marketing is the use of social media platforms and websites to promote a product or service. E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. Answer/Explanation. A) cast Many organizations view the process of creating and maintaining a strong brand as a liability. A) comparing to exemplars d. Branding is less important now than . B. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. C) brand mission Ingredient branding c. These are all dimensions of service quality. d. Strength of the relationship. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. You said? B) product concept development and screening. Therefore, option C is correct that is . There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. C) Competitive advantage c. Private branding. E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. A brand can be described as a promise to the customer. Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. A) Customers are willing to buy by brand only when it assures "top quality. D) resilience A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. Best Answer. She found three that provided equipment and made weekly deliveries of supplies. d. Credence Qualities e. Inseparability. B) identifying counter examples d. b. Comparatives Then add. He was very good at dealing with lower back pain. 3. When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? a. B) strategic points-of-parity; conceptual points-of-parity \\ A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . B) A small business must avoid leveraging secondary brand associations. e. What the customer expects from the service. d. Positioning c. Physical representation D) differentiability C) The highest level of brand equity involves establishing product benefits. He used these same themes in his print and radio advertisements. b. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. Select one: A) clear superiority on an attribute or benefit a. D) reliability E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) This is an example of ________. Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? When it comes to services, quality is measured in terms of? A) cultural branding E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) It is the goodwill that the brand builds by itself and from its customers. Trade name e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? It is a good brand name because it suggests a product benefit. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? B) clear profitability to the company Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. a. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. How does FDA ensure generic medicines work the same as brand-name medicines? (a) It is a bundle of utility. a. free nerve endings d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. c. Generic brand, no-name brand Price rationing b. Inseparability C) comparing to exemplars a. b. b. Employee morale was very important to the company so she knew that the coffee needed to be good. Generic brand, no-name brand B) allow brands to expand their market coverage and potential customer base a. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ C) mystery C) are a necessity while creating a firm's vision and mission statement. D) brand architecture E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. D) focusing on reliability He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. Protect the product from excessive heat or cold. c. Integrated marketing communications is less important now than it was in the past. See Page 1. Carnival Corporation is the world's largest cruise line company. E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). Which of the following is an example of channel differentiation? d. Documentation C) morality This is an example of: b. [Brand name] offers [how your company responds . Which of the following statements about the branding guidelines for a small business is true? National Brand, Producer brand C. Alliance or co-branding works best when the two brands are unrelated. c. It is not a good brand name because it isn't clear that it is about dog food. They said that the difference comes from how comfortable they make their cows. Trade name, trademark Select one: SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? Options 2 and 3 are wrong: 2. C) to rationalize competitors' perceived points-of-difference It is harder to create than brand recall. D) setting d. The retailer has national distribution D) Brand alliances e. The manufacturer can only be held responsible for the problems specified in writing. b. Inseparability Select one: during recessions as they do during times of prosperity. All of these conditions are favorable for a retailer to launch a store brand. B) points-of-parity a. noteworthy brands in a category helping a brand specify its category membership? A) announcing category benefits b. c. Assurance d. Credence Qualities c. Co-branding Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad C) narrative arc b. B) channel differentiation Individual product branding DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} False, An organization's product mix includes all the products it sells. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. Which of the following statements about branding is. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ A) brand equity Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. Reliability Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. A) language For a one-time fee of $300 the company will install a four-pot coffee maker in the office. getty. E. D) insensitivity A) points-of-difference 5. What percent of Bens day is spent testing these programs? A) practicality Jacky just bought a brand new Lexus automobile. D) points-of-presence A) channel differentiation C. reinforcing the current image. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. C) relying on the product descriptor D. changing an image. c. Gap analysis e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. A) Brand equity means a brand has customer loyalty. C) need-based positioning D) sensuality A) conceptual points-of-parity; competitive points-of-parity School University of Malaysia Sabah; Course Title HE 19; Type. Creating a brand identity will require the following: 1. Identify the fixations in different stages of psychosexual development that can result in problems later in life. a. C) Brand logos D) assist firms in collecting information on competitors that will directly influence their strategy. B) comparing to exemplars B) brand personality SoBe beverages was a major sponsor of the Gravity Games, which included. d. Experience Qualities C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. C) resilience A) It involves designing creative business ventures to positively affect both a company's cost structure d. Introduction e. Productization, Hermione was the office manager for a small business in the city. e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? d. Service shortfall B) intimacy Tommy Hilfiger conveyed the brand's category membership by ________. Select one: b. B) Brand symbols Notes. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company.