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COMM2510. Introduction to Marketing. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Environmental Issues, Communication, and Media. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. . Organizational Communication. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. (4 Hours). (4 Hours). Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. Ernest Rollins | Media Coordinator. (4 Hours). Further internship details are available in the department office. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Covers both the business and the technical aspects of being a voice talent. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. MKTG6218. Data Storytelling, Visualization, and Communication. MKTG6294. Learn how to manage the integrity of a brand across all marketing activities and communication channels. May be repeated once. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. Managing Customer Engagement in a Service World. Junior/Senior Honors Project 1. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . COMM2300. Covers team selling and relationship marketing. Posted: March 01, 2023. Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. COMM2304 and WMNS2304 are cross-listed. Designed to improve students' critical understanding of the visual, in its various forms, for communication. Also focuses on sexual health. Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. Offers students an opportunity to engage with a specific genre, using historical and critical methods, to better understand this reciprocal relationship between a people and their moment. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Exercises skills of project management, teamwork, and client relationship management. Engaging Customers and Markets. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. COMM3530. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. (3 Hours). Sport and Spectacle. Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. Personalize your path. Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Design for Human Experience. Introduces students to the College of Arts, Media and Design. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. (4 Hours). New Product Development. COMM3501. (3 Hours). Quantitative Analysis of Consumer Data. Boston, MA. Introduces students to the basic statistical concepts used by communication researchers. Crisis Communication and Image Management. Centers, Labs and Initiatives. (4 Hours). (4 Hours). (4 Hours). Advance Northeastern University's goal of giving 100% of students a global . Opens New Window. (4 Hours). Minimum of 3-5 years of professional experience in communications, marketing, or journalism. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Focuses on the entire sales effort. (4 Hours). Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. (4 Hours). COMM2131. Marketing research helps businesses know their customers and aids in business decision making. Will we ever stop swiping? Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. NSU is where success begins. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Covers professional codes as well as personal, interpersonal, small group, organizational, and societal factors affecting ethical mediated communication. Visual Communication. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. General questions . Offers students the opportunity to gain hands-on experience in the communications industry. Opens New Window (4 Hours). Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). Rhetorical Approaches to Public Memory. myNortheastern Opens New Window, Privacy Policy Also examines contemporary issues in marketing that can affect organizational success. (4 Hours). Communications, Public Relations & Broadcasting (MBB) 2672 2672: Becca Mitchell . D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. Studies the importance of customer insights to business success. Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. Examines the latest trends in digital marketing, such as mobile marketing, and how the mobile platform can be used for branding purposes and to enhance customer relationships. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. COMM3330. Graduate Research Practicum in Marketing. Students meet weekly with the course instructors for skill-building sessions and lab meetings. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. MKTG2301. Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. COMM3912. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. MKTG4220. (4 Hours). Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). (4 Hours). (4 Hours). Through lectures and case studies, introduces students to financing contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution. (4 Hours). Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. (4 Hours). Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. Great Speakers and Speeches. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. The Assistant Director will develop the strategy in . About the Opportunity. Special Topics in Communication Studies. (4 Hours), COMM6501. Production Capstone. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. - Center for the Arts. (4 Hours). Bouv Marketing and Communications Web Request. It. Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. Strategic Communication. Does not require coding or algorithm development. Focuses on several methods for critically researching visuals and applies these methods to examine and discuss several kinds of visuals, including photography, film/television, advertisements, arts, and urban spaces. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Popular Communication. Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. MKTG6287. Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. COMM3500. Media Relations Victor Balta balta@uw.edu 206-543-2580. Internal Number: 3919608. COMM3308. People. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. May be repeated without limit. (3 Hours). Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. | Offers students an opportunity to study and analyze artifacts (speeches, posters, films, objects) from the late Habsburg and entire Nazi period and critically assess them through the lenses of Burkean rhetoric and postwar propaganda theory. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. 360 Huntington Ave., Boston, Massachusetts 02115 Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115.