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Explore the depth and breadth of ANA content through our product subcategories. Thought it was just me till I saw these posts, I noticed it also after the divider Obama was in charge, think he still is, I dont buy any of the crap they advertise. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. Its as if blonde men are too representative of the old America, and therefore are not shown. However, our economy is run on the almighty dollar so I put my wallet behind the advertisers and products that cater and interest me. Also cartoon ads having black cartoon characters. As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. When I approved advertising campaigns for my product lines, it needed to have actors and scripts representative of the target market we were trying to reach. one of the largest talent payroll and trafficking companies in the industry, extreme reach, just issued results of their study on racial diversity for on screen casts in TV commercials. What happened to the concept of target market? Thanks for speaking up, Jake. Remember in this country there re 2% Jewish, 1% Muslim and 2% other religions. Love your post, Kinchan. Now I cant tune out. To brand masculinity as toxic is as ignorant as it is dangerous, and if you ask me, its the product of radical feminists who are themselves a toxic breed. While anyone is free to buy these products, and they arent restricted, just going by reality and consumer numbers, why are brands suddenly trying to appeal to what might be less than 5% of there target market? For most of us, the reality we see in our daily lives looks nothing like the contrived bullshit we see on our TV screens, and while the endless assault has gotten very tiring, very fast, Im not sure that any amount of protest, boycotting, or letter-writing is going to change a thing. But Ill bet its in the top 5 for virtue signaling. But Google image search white family vs. black family and see what you get. Actually, several months back I was composing an email to you on just this very subject, but never hit the Send button. If Id replied with anything but an acknowledgement that yes indeed, todays advertising industry is totally overrepresenting black people and making white people look like idiots, then that would have told you that I was a lunatic, or at least intellectually dishonest, and that this blog was not worth your time. What about The China loving NBA or the NFL? THANK YOU for an amazing post, and for sharing your observations with us, as disquieting as they are. Its much, much bigger. Scratch that. Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? Every soldier, police officer and fireman knows this. (Witness attempts to reboot the film Annie, The Wonder Years TV show, and Marvel and Disneys efforts to replace white characters with characters of color, and even change their genders and sexual orientations.). I am a 30 year old White woman and its changed so much over the past 15 years. LEARN MORE: 7 Ways to Support Diversity Marketing with Video . I worked very hard to build a good reel as a white actor. Civil discourse, along with shades of gray, subtly and moderation are in short supply and disappearing fast. Just imagine the amount of fear, uncertainty, doubt, disingenuousness, and follow-the-leader mentality that must pervade todays advertising agencies and marketing departments. They are Boomer V2.0.only twice as insufferable since they lack the experience and context behind the 1960s cultural revolution and overthrow accomplished by their creators. Thus, transforming it into whatever ad execs need to do the tick the box for corporate. What you are seeing in TV commercials is merely a symptom of much bigger, more serious problems that will pose great challenges for our generation and the next. I perfectly see Michelle FHs point she is correct, absolutely. And I think a lot of people instinctively realize this even if they have difficulty expressing it. Its just where we are. . Absent, but it didnt stop me from achievement. I got rid if my idiot box thirty years ago, and have not set foot in a cinema in forty two years. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. Then again, we live in an age of extremes the very rich, the very poor and a rapidly shrinking middle. Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. Agreed on all points! Because thats whos doing all the robberies . Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. they are letting you know what they desire for the future, what is good and what is bad White family bad so plain to see. The Oscars So White thing always makes me laugh the members of the Academy are complaining about the people they vote for. Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. The other problem is that all of these ads showing black people arent really representative of black people at all. Link to page at The Spectator: https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, Link to article: https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f. So in short, replace the current population and weaken the next generation with confusion so there is nobody to fight back. If many of us do, I wonder what their reaction would be. On the other hand EVERYTHING makes perfect sense to us conspiracy theorists because many of us have been studying the Master Plan for 30, even 40 years. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. Nothing gets a message through like a punch to the pocketbook. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. Sadly, I think you are largely correct. Yes, changing channels and closing out of online ads are two ways of telling advertisers their ads dont interest you. By that time (late 2021), the overrepresentation of blacks in advertising had reached absurd proportions, becoming blatantly and bewilderingly obvious to any fair-minded person who was paying attention. This is all about control. You are simply noticing the obvious mile-wide chasm between the real world you live in and the forced-diversity agenda that seemingly all brands and advertisers are foisting upon us daily. Spot on Cranky! Sadly I feel like the shooting in Buffalo is just the beginning. I hate to say, but I think it truly fuels the fire for even more racism. Every single night, there is a shooting/homicide. Never mind that I even backed up my argument with official Census numbers. I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. Why do so few women work as coal miners? no taxpayer is going to care about my first world problem..lol. Why are there commercials that mention the term baby daddy? But I am still trying to work in my mind why advertisers, particularly the advertising companies, are such willing participants (I understand why certain multinational corporations are pushing these agendas). Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! While Matthew Quint, director of the Center on Global Brand Leadership at Columbia Business School, agreed more diverse races and gender identities are appearing in advertising in general and. The other 9% are asian and hispanic interracial marriages. Admittedly Im going off of anecdotal evidence, but it seems almost every interracial couple in commercials is black-not black (usually black-white), with the bare minimum being black-not black. The black pill truth, optimism is great but the reality is here. Thx again for bringing me back to the reality of the situation. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? #HockeyIsForEveryone #NHLPride, Jack Posobiec (@JackPosobiec) November 22, 2022. Thats the crux of it, isnt it, Vi? Not one person alive in this country today has ever been a slave, or has ever owned a slave. And why would I? White people are the worst and everyone else is better. In this case, the (usual) bufoonery of whites, and minimization of their possibly being interesting, cool, and family centered anymore. but lets remember its not all of they. Yes black people are way over represented in ads. If those percentages are even close to correct, what is Delta hoping to achieve with their 3% representation? I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. And there absolutely is a reason that interracial couples are being propagated as a black man and white woman. Poll your current customers, find out what they feel shows diversity and use what they say. Great post, Kallock! Heres an idea. Now, most corporations wouldnt piss on you for $12 billion. Spot on Dave as a former MarComm professional I feel as you do. Anti racism is still racism. The sheer number of black people in TV commercials is already highly suspect, but the equation becomes even more lopsided when you consider that they are almost universally portrayed as clever, sensible professionals and leaders who hold positions of power over whites and characters of other races. I hope you dont mind (especially as you remain anonymous), but I shared your comment on both LinkedIn and Twitter and posed the question, At what point does the push for diversity and inclusion become *exclusionary* and itself as pernicious as the problem it was meant to solve?. Failure to represent diversity in your advertising may even send a message to your consumers that you only value the business of certain groups. I certainly do think the under currents in all of this are more sinister forces that have been playing the long game for decades. On the topic of authenticity: In my research for this blog post, I happened across an article from the UK on how some advertisers have faced a backlash for tokenism that is, running ads filled with white actors and checking the diversity box by including one single member of another race or ethnic group. What youre seeing in many of these ads that are pushing the black person/actor to the forefront are the writers and directors who are predominantly black. . The squeaky wheel always gets the grease. Im wondering what the solutions could be? Simple dog. Especially when hispanics are +20% of the population and black people are 14%, but black people are completely overrepresented in media and commercials. We see it all the time: the upper-middle-class family wearing upper-middle-class clothes, living in an upper-middle-class home and doing upper-middle-class things, like attending piano recitals, or gaming with pals on razor-thin laptops, or having a backyard birthday party complete with pink princess decorations and a tent and giant bounce-house. If WOKE commercials have transformed America and raised all races and creeds up to be economically and culturally equal, I am THRILLED. If this was a book on physics, Mark Levin would win a Nobel Prize for his Theory of Everything. Are blacks clamoring to work in advertising? Oh, and dont forget critical race theory. The majority of emcees of tv shows are black, awards shows are hosted by blacks and the presenters are mostly black. Im sure people watching us from other countries have to be like wtf??. Its baked into our being. Theyre all disgusting and insult my intelligence. They are a very loud and sometimes violent minority. When exactly does a human thing become a black or white thing? Thanks, Michael. They cant get themselves to believe that their governments or doctors or the news people on TV would ever lie to them. Political correctness is whats gotten us here in the first place, Thor. Well, have you watched the news lately? oh yeah, ive noticed that. [Thats a clapping hands emoticon in response to Wills comment, for those who dont know. An example. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. Have people from those groups get involved in developing and reviewing the content you plan to use. If they succeed in overthrowing the Constitution and establishing the communist hellhole they are aiming for, they will be the first ones murdered by the new tyrants. Many years in fact. It is not uncommon for all adverts in one break to have no white males at all. And their purchasing power is growing 70 percent faster than that of non-Latinos. As others have pointed out, its actually exacerbating racism. Blacks are slowly and methodically destroying this country theyve already poisoned the minds of all of our kids. Everything is going crazy, and much like in astrophysics, whenever you think you have everything figured out, 50 new questions come up. Its so insulting to reality. I am a former busboy for the same company where I am the CMO. Yes! The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. People are realizing their clientele is much more diverse, and it helps their image to represent that in their advertising. Also, diversity does not only mean blackswhere are the Latinos especially? Yet we continue to lower standards, bend the rules, to be politically correct, or diverse whatever. The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. Its not just tv ads, this forced culture perspective is everywhere and is very much being driven by the so-called coastal elite i.e. Its so stupid. Its annoying to see so much over representation. I once attended a womens networking event that featured the male mayor of the city as its keynote speaker.